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Backlink plan after a sudden traffic drop

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(@kirchinos)
Estimable Member
Joined: 4 years ago
Posts: 96
Topic starter  

Our main blog took a nasty traffic hit a couple of months ago. No manual action, but the drop coincided with a core update and some suspicious referring domains we didn’t build. We’ve disavowed the obvious junk and cleaned up internal linking, but recovery is slow. I’m thinking a fresh, high‑quality backlink push might help signal trust again. Can you recommend a backlink rebuilding plan focused on authority and relevance rather than volume? Something that fits a content‑heavy site in a competitive niche.


   
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(@abobus)
Estimable Member
Joined: 4 years ago
Posts: 84
 

I’d avoid trying to “out-link” a core-update dip. We had a similar mess on a content site after a ranking drop, and the useful move was rebuilding the pages that lost impressions first: tighter intent, clearer authorship, original examples, and better internal routes from strong pages. Google’s disavow tool is mainly intended for sites with a significant pattern of artificial links that could lead to a manual action, so I wouldn’t keep expanding it blindly. For new links, we focused on expert quotes, relevant resource pages, partnerships, and genuinely useful community replies. This guide on forum backlink costs was handy for setting realistic expectations before testing that channel: https://ruleyourrankings.com/blog/what-forum-backlinks-cost/ . Then we reviewed referral traffic and relevance, not just DR, before repeating anything.


   
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